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Software

Software is where it all began for Ascent Group initially as developers before moving into managing multi million £ portfolio's across various geographies.

Mission critical vertical software solutions represent long term investment opportunities delivering consistent returns with low downside risk. 

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Our interest in VMS Software stems from decades of experience in software development across a wide variety of sectors.

Why Software?

The constantly changing face of software means its adept and agile pivoting with market trends whilst staying true to its core functionality. This functionality is key to scaling the business and so many businesses are not maximising their wallet share with current customers.

Due to the highly recurring nature of the revenue stagnation across the client base, Sales and Marketing is often overlooked and new name growth is negligible. Addressing this presents an exicting opportunity to reinvigorate the business, product and team with an exicting journey.

We have an extensive experience from software development with start-ups through to large multinational players. Previous expertise has seen products developed and sold across multiple different verticals. The Ascent Group alleviates the burden on entrepreneurs burdened with administration and acute product focus by allowing them to focus on growth activities.

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What specifically do we look for?

Some of the characteristics we look for include:​

  • Vertical specific market focus

  • Scalable business models supplying large markets

  • Positioned 1or 2 in the market

  • Services Enterprise customers

  • Opportunity to consolidate a fragmented market

  • Strong levels of recurring revenue

  • Low customer attrition

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